Starting a roofing company is not so easy for newcomers in the roofing industry. But if you have a bit of experience and passion for your work, a roofing company can turn out to be a very wise choice in the end.

Are wondering how to start a roofing company? Well, first of all, you will have to plan for starting the company, And know about local laws for the company. Then you have to set up an office, hire professionals, buy tools and materials, manage transportation, and serve on time at a reasonable price.

But not to worry about all these. We will discuss all of these in detail in our article.

How To Start Roofing Company

There are a lot of companies. So, you have to be careful and intelligent to get yourself on top. Here are the that you have to go through to start a roofing company on your own.

* Planning for the company:

An ambitious business owner may find the word “business plan” intimidating. However, in reality, it is a document that compiles all of your ideas for your new project and assists you in determining where you need to fill in the gaps in order to bring your business to life.

Unless you are presenting your company plan to investors or included it as part of a governmental financing application, it may be quite straightforward.

You will have to add details about the service you are offering and who you are assisting. This is where you may decide what kind of roofing services you will provide in your company.

Determine the geographic boundaries of the neighborhood you will serve, as well as the most convenient location for your storage and office space. Investigate any information you can find about the area’s direct and indirect rivals. Examine other successful roofing businesses and take notice of what they are doing properly.

You should figure out certain administrative components and processes for your firm at this point, such as staff onboarding, customer onboarding, invoicing, bookkeeping, and budgeting.

* Targeting Potential Customers:

You need to select who you want to serve as part of your roofing business plan creation. At this point, you should truly figure out who your ideal client is so that you can tailor your services to their demands.

To begin, you must decide if your roofing firm will target homes or commercial owners. If you choose the commercial path, you will need to figure out how big of a building you’re willing and able to serve.

You have to figure out whether your prospective client can pay cash or whether they will need to go with a financing option.

You may further filter down your audience by determining what they do for a living, their age, income, and other personal information as you narrow down your target.

Make a report with all of this information since it will be useful as you grow your company.

* Legalize Your Business:

After you have chosen a name for your new roofing company, you will need to register it as a legal organization. This might be a corporation or a limited liability business (LLC).

You will need to get a tax identification number after you have registered your company for that status with your state. It’s as easy as going to the IRS website and filling out a short form.

That identification number will be used to create bank accounts, apply for loans, and file taxes for your company.

Because your roofing company provides a service that may endanger the safety of your employees. You will need extra licensure and general liability insurance to safeguard yourself, your staff, and your clients.

Please contact a lawyer or a mentor in the roofing industry in your region to learn about the relevant rules and regulations in your area.

Branding the Company:

It’s time to bring your small business’s brand to life now that it’s a legal entity on paper. Begin by creating a logo for your website, business cards, brochures, and even your vehicle. Make it memorable while remaining simple to comprehend. To have a good-looking website, you should consider hiring a professional one. Hence, Softacode can give you relax providing you with a well-optimized website for your roofing business. 

Create social media profiles for your company to increase its online presence. Create a brand voice for your company so that the way it “speaks” is consistent from platform to platform.

It’s a good idea to base your brand on a few fundamental principles and a mission statement so that you can live up to those values in all you do.

* Investing and Protecting the Investment:

Before you start providing services, you will need to invest in the necessary equipment. But before you buy all those tools, keep in mind that you don’t need all the new tools available. Used tools work fine. And you should not buy tools before it is necessary.

You will have to invest in a small office and transport truck. You do not need a permanent office for starting a business to save money.

Insurance is a great way to protect your investment. General liability insurance, roofing workers compensations, commercial vehicle insurance, and roofing tools and equipment “floater” are some examples of insurance types.

* Hiring a Perfect Team:

It’s not possible that you will be completing all of the roofing work by yourself. This technique is not only potentially harmful, but it also lacks scalability. As a result, you’ll need to prepare ahead to acquire a dependable crew.

That’s why you have to hire roofers who come highly rated for your crew. Because there is a lot of lifting, climbing, and hard work involved, physical fitness is a prerequisite.

People with roofing expertise or who have worked in construction and are willing to learn how to provide roofing services are ideal candidates.

You may also wish to recruit individuals to handle accounting and finances, booking and schedule management, marketing, and sales, depending on the size of your roofing company.

All of these professions should have the same basic requirements:

  • Honesty,
  • Trustworthiness,
  • Dependability,
  • Attention to detail,
  • And the willingness to work.

* Marketing the Company:

Marketing is one of the most crucial parts of a new business. Nowadays, there are a lot of ways to promote your business to people. We’ve discussed some of the best ones for a roofing company.

1.  Website: If you’re going to operate a business nowadays, you need at the very least to have a website. Find a website URL that hasn’t been taken on a site like You may design a website straight in GoDaddy or hire one of their advisors to assist you in getting one up and running quickly. SoftaCodeis a reputed web design service provider that can ensure a really effective website for you.  

How To Start Roofing Company

2.  Presence on social media: Create a company Facebook page and commit to viewing it often for any new postings. You may also set up an Instagram account to showcase your staff, trucks, and recent jobs. If you have the time, dip your toes into YouTube and Twitter as well, but at the very least, go on Facebook!

3.  Digital advertisements: Now is the time to engage in digital advertising if you want people to find your website and Facebook page. Create a Google Adwords account and a Facebook advertising account to test it out for yourself. 

You may teach the ropes through How-To videos on YouTube. A few hundred bucks might go a long way toward gaining local visibility among prospects looking for roofing contractors on the Internet.

4.  Direct Mail: It is a type of marketing that involves sending letters to Postcards, brochures, and door hangers that are affordable and may help you raise awareness in your community. You may start like ‘do you have a roof that needs to be repaired? Get the address, then use your DIY roofing mobile app to complete a short roof report.

Create a flyer based on your expert roof report, reply with property photographs, and drop it in the mailbox of the property owner!

5.  Truck Wraps: Mobile marketing is fantastic. Truck wraps with a cool design offer a good message that cannot be overstated.

6.  Pitchbook in digital format: Make a nice, illustrated presentation about your company that includes a team photo, before-and-after photos of recent jobs, a list of your licenses and certifications, testimonials from previous customers, information on your roofing “process,” information on the products you recommend, their warranties, and your service guarantees. 

You may show this to your customer in a video conference or on-site. Use action sentences like, ‘for more information, go here.

7.  Off-season and Pre-season Marketing: We understand that you need a break during the off-season, but as entrepreneurs, you’re always thinking about development and success. There’s no excuse not to try some prospective marketing with software that allows you to execute proactive bidding and estimating with such speed, convenience, and price. 

 Legalize Your roofing Business

Building a Reputation for the Company:

Trust is essential in any service-based firm. That is why it is critical to consistently show up and produce as promised. By approaching your business in this manner, you will be able to develop a solid referral network that will provide you with clients for years to come.

Collecting reviews and testimonials is a real approach to create trust—and make it simpler to sell to new clients who aren’t recommendations.

You may set up a Facebook page and a Google My Business profile to allow satisfied customers to submit reviews for your roofing company. Whenever you complete a roof, ask your customer to provide comments.

Additionally, transformation movies and photosets might be useful in this situation. This is a great example of your work in action. These items may be shared on your social media platforms and utilized in client pitches.


How to start roofing company” was a question of yours and surely it has been answered thoroughly. It takes a lot of hard work, commitment, and a love for helping clients keep safe and warm all year long to start a roofing business. 

It’s never too late to get started if you believe you have what it takes to establish your own roofing company.


As a civil engineer and roofer, I love to share the experience that I have gained through the last couple of years. In the roofing industry, practical experience is a very crucial fact that can help you a lot. Hence, I want to help you with my blog.

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